We lead the partnership development strategy for Chewed UP, a multi-platform culinary and lifestyle show featuring Clinton Kelly, Carla Hall, and Michael Symon. We design the partnership framework and develop brand collaborations positioning the series as a premium platform for thoughtful, talent-led, and deeply integrated brand storytelling — connecting brands and destinations to culture, food, and audience in ways that feel authentic, editorial, and impactful.

For Making Space, a wellness weekend with Hoda Kotb, we architected and designed the full event experience —expanding Hoda’s existing brand into a live, immersive format. We secured cross-industry sponsorships that made the event possible and built the strategic framework that transformed the weekend into a scalable, revenue-generating brand extension.

Sunday Sitdown Live brought the franchise’s signature, interview-driven storytelling into a live setting, creating a new way for audiences to engage with the brand. We drove the creative development, sponsorship strategy, and business planning that positioned the event as a scalable brand extension.

To mark MSC Seascape’s new departure from Galveston, Texas, we conceived a first-of-its-kind immersive activation that connected the ship’s launch to Jenna Bush Hager’s hometown roots and lifelong love of reading. The inaugural Read with Jenna Book Nooks at Sea reinforced MSC’s growing presence in the U.S. cruise market while meaningfully expanding the book club’s audience and engagement. The collaboration delivered strong results for both brands and stood as a clear example of cultural storytelling driving business impact.

In fall 2025, we led the development of Dateline LIVE, a live experiential expansion of one of the most enduring and trusted brands in broadcast journalism. The work spanned creative vision, strategic partnerships, and business development — resulting in a large-scale event that welcomed more than 5,000 attendees across two events in Nashville, Tennessee.

Anchorage, Alaska brought the 3rd Hour of TODAY on location during the summer solstice, spotlighting the city’s culture, cuisine, small businesses, and nearly 24 hours of daylight. In close partnership with the Anchorage tourism team, we conceived and shaped a destination-driven storytelling approach that challenged preconceived notions and expanded audiences’ understanding of what was possible. The model proved highly effective and was later scaled across additional domestic and international locations.

For Walton Family Foundation, we developed and executed a six-part, multi-platform editorial series for NBC’s Stay Tuned, focused on innovations in education amid pandemic- and climate-related disruptions. “The Learning Shift”series spotlighted forward-thinking programs nationwide that are reimagining how students learn, aligning the Foundation’s mission with meaningful, impact-driven storytelling.

In fall 2025, Tulsa, Oklahoma became the launch point for a national cultural moment as Broadway’s The Outsiders kicked off its National Tour with a live announcement on TODAY. Designed as more than a reveal, the activation positioned Tulsa as a living extension of the story itself. Through destination-driven storytelling, we spotlighted the city’s rich history, arts, and landmark locations - integrating talent into Tulsa-specific experiences that reflected the spirit of the dynamic city. The result reframed Tulsa as both a creative hub and a compelling travel destination, demonstrating how entertainment and place-based narrative can expand audience perception and drive meaningful engagement.